Over 1 billion people worldwide face barriers when accessing digital content. That’s more than 15% of the global population — a massive untapped audience that could be interacting with your brand right now.
In 2025, website accessibility is no longer just about compliance; it is about ensuring an inclusive digital experience. It’s a business growth strategy.
Creating an accessible website means reaching a broader audience, enhancing SEO performance, and safeguarding your brand from legal risks. Companies that invest in online accessibility are not only meeting ethical standards—they’re also experiencing higher engagement, broader reach, and stronger customer loyalty.
As accessibility standards become increasingly stringent worldwide, businesses that act now will gain a lasting competitive advantage.
This blog outlines 18 essential accessibility changes that can fuel your site’s visibility, conversions, and long-term growth.
Let’s dive in.
Why Website Accessibility Matters More Than Ever
The internet was built for everyone, but not everyone has the same opportunity to experience it equally.
Today, more than 1 billion people live with disabilities that impact how they interact with digital content. That’s not just a human rights issue — it’s a missed opportunity worth over $13 trillion in global spending power.
So, what is website accessibility really about?
It’s about designing digital experiences that are inclusive by default. This includes adhering to accessibility requirements for websites, such as following WCAG guidelines, ensuring screen reader compatibility, and creating responsive and readable layouts.
An investment in accessibility for websites isn’t just a box to check. It’s a path to:
- Greater user trust
- Higher retention rates
- Broader audience engagement
- Stronger brand reputation
Legal pressure is also increasing. From the ADA in the U.S. to laws across Europe, Australia, and Canada, non-compliant businesses face real financial risk.
The shift is clear: Inclusive design is now a business imperative.
The sooner your brand adopts it, the sooner you’ll benefit from stronger rankings, a wider reach, and more meaningful connections.
Top 6 Website Accessibility Features You Must Implement
Making your site inclusive doesn’t have to be complicated. These six web page accessibility features are essential to creating a smoother experience for all users—and they directly impact your reach and SEO.
1. Keyboard Navigation
Users should be able to move through your site using only a keyboard. It’s foundational for assistive tech and improves overall site accessibility.
2. Alt Text for Images
Every image should include descriptive alt text. This helps screen readers convey context to users with visual impairments and strengthens your SEO.
3. High Contrast and Resizable Text
Ensure your text is easy to read, even for users with low vision. Use sufficient colour contrast and allow for scalable text sizes.
4. Accessible Forms
Label every input field clearly. Use error messages that are easy to understand. This helps users navigate your forms with ease.
5. Screen Reader Compatibility
Structure your HTML semantically. Use ARIA labels and roles where needed. This ensures your accessibility website setup works for all assistive devices.
6. Mobile Responsiveness
Design with flexibility in mind. Mobile users, including those with disabilities, should enjoy a seamless experience across various screen sizes.
Each of these web accessibility features plays a crucial role in making your platform more accessible and welcoming. They’re not just best practices—they’re business multipliers.
Prioritise these updates today, and you’ll not only create a more accessible website but you’ll improve performance across the board.
How Accessibility Boosts SEO and User Engagement
Want better rankings? Make your site more inclusive.
Search engines and users reward websites that are built with accessibility in mind. Here’s why website accessibility tools and features directly impact your site’s visibility and performance.
Clean, Semantic Structure
Accessible websites utilise clear headings, proper HTML tags, and ARIA roles, making it easier for search engines to crawl and index pages.
Better User Experience
Simple navigation, readable content, and fast-loading pages improve session duration and lower bounce rates. That’s a win for both users and search engines.
Mobile & Voice Search Optimization
An accessibility website is built with responsiveness and clarity—key for users relying on voice search or mobile browsing.
Alt Text = SEO Boost
Image descriptions aren’t just helpful for screen readers—they also give search engines more context, improving your chances of ranking.
Following accessibility standards for websites doesn’t just check a legal box—it builds a smarter, more optimised foundation for growth.
The result? A website that’s easy to navigate trusted by users, and loved by Google.
Step-by-Step: How to Make a Website Accessible
Making your site accessible doesn’t require a complete overhaul. Here’s how to get started with website accessibility best practices—one step at a time.
1. Run an Accessibility Audit
Use tools like WAVE, AXE, or Lighthouse to find gaps. These tools scan for WCAG errors and highlight critical fixes.
2. Understand the Guidelines
Review accessibility guidelines for websites such as WCAG 2.1 and 2.2. Focus on Perceivable, Operable, Understandable, and Robust principles.
3. Fix Core Elements
Address low-hanging issues:
- Add alt text for all images
- Use skip navigation links.
- Label forms correctly
- Ensure high contrast and font scalability.
4. Test with Assistive Technologies
Check compatibility with screen readers, such as NVDA or JAWS. Make sure users can navigate with just a keyboard.
5. Mobile-First Design
Create a responsive layout that adapts across all screen sizes. Accessibility and mobile UX go hand-in-hand.
6. Keep Improving
Accessibility isn’t a one-time fix. Retest regularly, review content and update as guidelines evolve.
Knowing how to make a website accessible means empowering more people to interact with your brand—and showing that your business truly cares.
Partnering With Accessibility Solution Providers
You don’t have to do it all alone. Partnering with the right website accessibility solution provider can accelerate your progress, mitigate risks, and enhance results.
One example: All in One Accessibility®—an AI-powered tool designed to bring websites in line with major global standards like ADA, WCAG 2.2, and more.
Why does this matter?
Working with accessibility websites like these gives your team access to the following:
- Quick implementation via widgets or plugins
- White-label options to resell and brand as your own
- Manual and automated testing for full-spectrum compliance
- Analytics, audits, and regular reporting
- Reduced dev time and legal exposure
Agencies can benefit even more through affiliate partnerships and reseller programs, earning revenue while enhancing client trust and retention.
When you offer clients a complete accessibility solutions package, you’re not just fixing a problem—you’re providing long-term value.
Accessibility isn’t a side project. It’s a competitive edge—and the right partner makes it scalable, affordable, and profitable.
Let Website Accessibility Power Your 2025 Growth
The digital world is shifting, and those who prioritise digital accessibility will lead the way.
From expanding your reach to boosting SEO, increasing conversions, and staying compliant, the benefits of website accessibility are undeniable. The time to act is now.
Whether you’re improving UX or exploring partnerships, every change you make contributes to a more inclusive and higher-performing web presence.
Start by running an audit, fixing the basics, or partnering with a trusted accessibility provider. Small steps lead to big results.
Make accessibility your competitive advantage in 2025 and beyond.
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