SEO & Digital Marketing Insights
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AI Overview Traffic Study Finds a GA4 Gap
A newly published nine-month study gives marketers a rare look at AI Overview traffic after the click. The analysis tracked 51,200 events across 1,661 cited snippets for one transportation brand and found a meaningful gap between what appeared to come from Google’s AI results and how GA4 classified some of those visits. What did the…
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Google spam update starts August 2026 rollout
Google spam update is rolling out globally across all languages. See what SEO teams should monitor, audit and avoid during the rollout.
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ChatGPT Retrieval Rarely Opens Source Pages
ChatGPT retrieval research finds most candidate pages are never opened. Learn what this means for citations, AI SEO, crawling and measurement.
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2026 Holiday Ecommerce Trends Marketers Need
New 2026 holiday ecommerce trends published by Practical Ecommerce point toward another year of online growth, with artificial intelligence, flexible payments and international shopping becoming more important parts of the customer journey. The publication forecasts roughly 8% U.S. online holiday sales growth. 2026 holiday ecommerce trends What did the forecast predict? Practical Ecommerce published five…
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AI Shopping ad descriptions enter testing
AI Shopping ad descriptions are being tested by Google. Learn how generated product copy could affect control, relevance and ecommerce results.
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Missed growth opportunity enters Google Ads
Google Ads is adding a missed growth opportunity beta to the main Recommendations tab. The feature estimates the clicks, conversions and conversion value advertisers may be losing because campaigns have limited budgets or bids. What did Google Ads change? Google Ads is making its Missed Growth Opportunity insights more visible. The feature previously appeared as…
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Trending SEO & Marketing Insights
Explore the best SEO articles, expert insights, and trending SEO topics to stay ahead in digital marketing. Learn from high-ranking SEO strategies and top digital marketing strategies designed to boost your online presence.
AI Overview Traffic Study Finds a GA4 Gap
A newly published nine-month study gives marketers a rare look at AI Overview traffic after…
Google spam update starts August 2026 rollout
ChatGPT Retrieval Rarely Opens Source Pages
2026 Holiday Ecommerce Trends Marketers Need
New 2026 holiday ecommerce trends published by Practical Ecommerce point toward another year of online…